Revolut App – An essential tool for enterpreneurs

What is Revolut?

Revolut Ltd is a UK financial technology company that offers banking services including a prepaid debit card (MasterCard or Visa), currency exchange, cryptocurrency exchange and peer-to-peer payments. The Revolut mobile app supports spending and ATM withdrawals in 120 currencies and sending in 29 currencies directly from the app.

 

Revolut for the cost-efficient entrepreneurs:

As an entrepreneur/ marketer you will most likely find yourself paying for various online services and products in various currencies. Whether it is trying out the latest software for your company or hiring freelancers across the globe the need for a cheap and efficient currency exchange is clear. 

As Revolut uses mid market rates to exchange your currency which saves you approximately 3-5% compared to your average UK high-street bank. This makes for a saving of £30-50 every £1000 spent in a foreign currency such as Euros or USDollars. 

These small savings can accumulate to a significant number in a single year. Entrepreneurs running small start-ups on a shoestring budget know this better than anyone. The savings however are significant enough to affect all businesses paying for goods and services in more than one currency. 

Revolut’s new Crypto Currency and Stock Trading features:

Revolut has recently streamlined the process of buying and selling cryptocurrencies and some US stocks. It seems that the financial technology whizz kid is pushing through and simplifying popular processes which were overly complicated and time consuming for the average person. Our personal opinion is that this is what truly makes this app great. They are recognising the demand for some services and uber-simplifying the process to make it readily available to everyone. So whether you wanted to invest in some Cryptos or are sure that Nike’s new sneaker collabs are going to blow their stocks through the roof, Revolut now has you covered.

Revolut-Global-Money-Account
To sign up to Revolut now ,get a free card and a 10 EURO new user bonus follow this link! *

*This is an affiliate link which will offer us a small kickback for every sign-up – we do however endorse and have been using Revolut for over 3 years (early adopters) and we LOVE it.

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A guide to using graffiti/ street-art in marketing campaigns – Revok vs H&M case study

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Faust for Nike

Many a marketers have used iconic graffiti or street-art as dominant visuals in their campaigns in an attempt to make their brand look more “urban” or to associate their brand with an “edgy” and still quite mysterious subculture. It is still often regarded as fair game for companies to use these iconic artists’ visuals in their campaigns, without the artist’s permission, as a method of boosting their brand appeal (often to young hypebeasts*) , as they are often done illegally and in a “public domain”. However as many of these iconic artist have their own huge cult-following of their own, many see brands’ appropriation of such imagery as a way of the company saying “this artist tacitly endorses our brand” or that this brand shares a common form of expression with the this artist. When a brand purposely uses the iconic art of a known underground artist it is making a conscious effort to associate themselves with the urban, “nomadic” and often “outlaw-ish” lifestyle associated with these artists. When their target market is made up of young people who hold these artists up in high-regard, the pay-off for the brands is clear.

When using street art to promote your brand goes bad: Revok vs H&M Case Study.

In early 2016, fashion retailing giant H&M used the work of “Revok”, a world-renowned graffiti artist, as a backdrop for their “New Routine” sportswear, advertising campaign. The artist recognised his work in the advertisements and sent the company a cease and desist demanding the brand refrained from infringing his copyrighted work.

This is where H&M really screws up and decides to file a lawsuit against “Revok” claiming that illegal work could not be protected by copyright. The response of the art community was swift and overwhelming with artists of all disciplines publicly voicing their support for the artist and demanding a boycott of H&M stores. H&M was about to learn a valuable lesson in P.R and how far the influence of the arts community reaches. The immediate backlash on social media forced the retail giant to withdraw its lawsuit and issue an apology as well as removing the said artwork from all of its campaigns.

The H&M case is a clear indication of the turning tides in art appropriation by companies. The internet has made it easier for artists to call companies out for such practices and leverage their fan base to hold companies accredible for their actions.

How to successfully use street art/ graffiti as part of a marketing campaign:

For brands wanting to use street art of graffiti in their marketing communications it is important to keep in mind that having the artist on board is vital. Giving the artist the artistic freedom to promote the brand in their own style and visual language will usually yield better results. Collaborating with artists that are part of the community ensures that the message resonates with the target audience and also helps the brands avoid making mistakes such as painting over existing/ iconic murals and risking aggravating the community. This ensures that the collaboration feels  genuine and shows that true appreciation for the art and the community exists. Establishing long-lasting relationships with the art community ensures that the message comes off as genuine as the company associates itself as a supporter of the arts.

Companies that got it right:

NIKE:

Nike has a long history of commissioning graffiti writers and street-artists to develop various murals as part of their global, branding initiative. By collaborating with renowned artists from various different street art disciplines and engaging in projects in local communities Nike manages to brand itself as a company that supports urban arts and culture.

Felipe Pantone for Nike

“Art is often a great way to bring soul into a building,” explains Todd Van Horne, VP and Creative Director, Nike Special Projects. “With these murals, we want to celebrate New York City’s sport culture —with street basketball and hip-hop culture as inspiration.”

Links:

https://news.nike.com/news/stash-nike-mural-nyc-garage

REEBOK:

In November 2017 Reebok released a collaborative shoe designed with graffiti-supply powerhouse “Montana Cans”. Working directly with a company heavily involved in the graffiti scene allowed Reebok to promote its brand in an almost submersive campaign tacitly endorsed by some of the scene’s most respected graffiti writers. Reebok’s campaign allowed the brand to get behind the scenes of one of the hardest to reach but highly influential art movements.

https://youtu.be/13hZS8oR6FI

Links:

https://www.montana-cans.blog/reebok-classic-x-montana-cans-collabo-fall-winter-2017/

https://www.youtube.com/watch?v=aODh2AkbwXI

*A hypebeast or hype beast may be defined as follows: “A person who follows a trend to be cool or in style. A person who wears what is hyped up.”

 

 

Want to learn more about how we could help your business? Check out guerrillagorilla.co to book a free (no gimmicks) consultation for your business.

The street-wear start-up guide to influencer marketing

We have released our Free guide for street-wear start-ups wanting to know more about influencer marketing. You can download the Guide in PDF format here (no e-mail sign ups or gimmicks, just a kick ass free guide)!

 

 

Want to learn more about how we could help your business? Check out guerrillagorilla.co to book a free (no gimmicks) consultation for your business.

The Rise Of The Micro-Influencer

What is a micro-influencer?

A micro-influencer is generally considered an influencer with under 150k followers. However influencers with even smaller audiences, between 3k-45k followers can drive significant results by offering brands privileged access to an ultra-targeted, and engaged, audience.

Small Influencers – Big Results

Micro-influencers often offer more value than those with hundreds of thousands of followers. Their super targeted niche of followers provide impressive engagement levels and a more authentic experience. Smaller influencers may not have the volume of followers, but they often have active relationships with the people who engage with them regularly.

Key Benefits of Working with Small Influencers:

#1. Affordable

Many micro-influencers are ordinary people who often work full-time and use social media, blogging, and their online activities as a way to relax, connect with friends, or express their creativity and micro-blog. This means they are easier to approach and often more affordable as they are not necessarily represented by agencies taking large commissions. The average cost of a middle-level influencer is $271 per post. For smaller accounts, you might pay an average of $83 per post – and often even less.

#2. Targeted

People follow micro-influencers because they are viewed as experts, creatives or opinion makers in their niche. Brands with an in-depth understanding of their target audience can work with these micro-influencers to ensure that their campaigns are ultra-targeted and resonating with the correct crowd. Furthermore most micro influencers have developed their own niche-specific following, and gained credibility among their followers. If they love your product their followers will too.

#3. Small influencers can offer your brand more authenticity

Micro-influencers have a resonating effect on their followers. A tighter community, especially one are built around niche interests, means a more interactive community. It offers higher levels of engagement compared to larger influencer accounts which are more generic and have hundreds of thousands of followers. That’s why they’re popular within their niche. If they dig what you’re offering, then you can be confident that their supporters will too.

#4. Recommendations from smaller influencers have a heavy impact

Recommendations from small influencers can have a similar impact as a direct referral from family members or friends. A smaller, tight-knit and more active community of followers results in increased trust, as many micro-influencers develop stronger ties with their followers than huge accounts with hundreds of thousands.

#5. Talented content creators

Having cultivated their own niche following, many micro-influencers are talented content creators. Their creative content and personal aesthetic is often a key appeal to their followers and difficult for large companies to replicate in an authentic way.

As more and more brands begin to see the value of influencer marketing it is inevitable that the effectiveness of micro-influencers will also be more widely recognised, leading to the rise of the micro-influencer.

 

 

Want to learn more about how we could help your business? Check out guerrillagorilla.co to book a free (no gimmicks) consultation for your business.

The Death of the UK High Street (and how retailers can compete with aggressive online retailers)

Over the last decade you may have noticed an increase in articles concerning plummeting sales figures, collapsing department stores, and year after year falling Christmas high street sales figures. As online retail matures it is quickly closing the gap with the traditional brick and mortar retail experience, leading to the fast decline of many high-street giants and independent retailers alike.

How online stores are closing the gap between online traditional retail:

Price competitiveness:

Online retailers are slowly dominating the marketplace as their lack of significant overhead costs (in terms of staffing and rent) allows them to aggressively price popular products, in an effort to bring more long-term customers to their platforms.

Reducing the perceived risk of buying online:

Evolving online galleries:

As the internet retail environment grows, online stores are now closing the gap between traditional brick and mortar retailers by offering extensive online galleries and 3D views of products.

Future Threats:

Augmented Reality is threatening to attack one of traditional retailers’ main offerings compared to online platforms. Trying on clothes to see what they look like:

https://qz.com/1277466/a-startup-has-invented-an-augmented-reality-app-for-trying-on-shoes/

https://www.growthbusiness.co.uk/death-of-the-high-street-is-it-time-for-retailers-to-throw-in-the-towel-2549711/

Free and hassle free returns:

Online fashion giant ASOS now offers customers free and effortless returns on clothing for 28 days after purchase. Thus essentially eliminating any perceived risk associated with distance buying; buyers can essentially order clothes, try them on and return them for free if they don’t like them.

Reviews and Q&As:

Traditionally, people would ask a shop assistant to help them pick out the perfect product for their specific needs. Nowadays, people are able to find detailed and in-depth reviews of products online. Many Youtubers now make a living by providing consumer reviews. Specialised reviews and the ability to ask vendors specific questions before purchase further reduces the perceived risk of buying online.

The online buying process:

This indicates that the entire buying process now occurs online. The decision to buy a product (e.g a camera) is then followed by online research into which of the various brands’ offerings is best suited for the job. This is closely followed by super-targeted online ads from various online retailers offering the product at extremely competitive prices. Guiding the buyer through the whole process until pressing the Pay Now button. Near instant shipping notifications provide buyers with a step-by-step update of the delivery process, which creates anticipation for the buyer, and provides a similar satisfaction as an in-store instant purchase.

Opportunities for traditional retailers to compete with online stores:

Traditional brick and mortar retailers will have to up their game if they are going to compete with an increasing number of aggressive online sellers targeting consumers with ads and slashing prices. Assuming that traditional retailers are not capable of competing with online stores in terms of price, owners will have to get creative in order to offer shoppers an upgraded shopping experience and add value to shopping at their stores.

One idea is to create a more immersive environment where consumers can try out and play around with products themselves before buying. Creating an immersive shopping environment where consumers can test out products for themselves is something that online stores are not (yet) able to compete with.

Another idea is for retailers to merge the purchasing process with some basic training courses. For example, drone flying lessons and tips from the staff to accompany each drone purchase. Camera and electronics stores could compete with online retailers by offering short photography course to be provided to new buyers. Small businesses could enhance purchase value by offering in-store tutorials and Q&A’s for products such as art supplies, DIY tools etc. Adding a service such as a small introductory class or workshop for buyers could differentiate retailers and provide additional value compared to their online competitors.

 

 

 

Want to learn more about how we could help your business? Check out guerrillagorilla.co to book a free (no gimmicks) consultation for your business.